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Brought to you by AnotherZero​

Imagine this...

You're on a sales call.

You're good at what you do. You know it. Your past clients know it.

But the person on the other end of that call?

They don't know you yet.

And no matter what you say — they know you're biased.

Now imagine opening that same call with:

"Did you hear about us from our recent feature in USA News about how we helped a client with this exact problem?"

Or simply: "Business Insider just featured us as the best in our industry."

You just handed them something no pitch can buy.

Instant credibility.

It's the same reason reviews and testimonials work.

Strangers don't believe you. They believe other people talking about you.

A media feature is the most powerful version of that.

But how do you get featured?

Without spending thousands on a PR agency.

Without cold pitching journalists who never write back.

Without just getting ‘lucky’.

That's exactly what we're breaking down today.

Today in Why We Buy 🧠, we'll explore a company that solved this exact problem and see how they use buyer psychology principles to help businesses build credibility fast.

This week’s special issue is brought to you by AnotherZero—the brand that helps businesses build trust faster through top-tier media placements.

Let's get into it.
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​🤑 A Look Inside AnotherZero

Nicolos Abelian grew a local services company in Los Angeles to $35 million a year. When he exited, he looked back at every decision he ever made.

One thing made a bigger difference than all of them combined.

It wasn't a new ad platform, a better sales script, or spending more money.

It was getting featured in the media—and putting those “As Seen On” and “Featured In” logos like these on everything:

Close rates jumped from 12.4% to 23.1%. Google AdWords ROAS increased from 1.75x to 18.86x. Revenue grew 163% within 90 days. All without changing a single ad.
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Why?
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Because within seconds of landing on a page, a visitor has already decided whether to trust you or not. And logos let you borrow rock-solid credibility from recognized sources—and build instant trust.
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Nic knew if it worked for his $35M company, it could work for any business.
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But traditional PR agencies charge thousands per campaign, which is out of reach for most businesses.
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So he built AnotherZero—a done-for-you PR service that gets businesses featured in recognizable outlets for just $97 per fully custom 800–1,000 word article. All within 10 days.
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That’s why it’s no surprise that AnotherZero has helped over 15,318 businesses—and earned recognition as the #1 marketing agency on Trustpilot.
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🧠 How AnotherZero Uses Buyer Psychology

​AnotherZero sells more than media placements. They sell the feeling of finally being taken seriously. But first, they've gotta convert skeptics into customers.

Here are some smart ways they do that…

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Authority Bias

Most businesses try to build trust with long sales pages, case studies, and testimonials. AnotherZero skips straight to the most powerful psychological shortcut there is: authority bias. And they provide the same shortcut to their customers.

When a visitor sees recognizable media logos on your website, their brain makes a split-second call before they’ve read a single word: “If they’ve been featured here, they must be credible.”

Two seconds. Trust built.

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​Social Proof

AnotherZero's website is a social proof assembly line. A 4.9/5 Trustpilot rating greets you the moment you land. 761+ five-star reviews. Video testimonials from real clients pop up as you scroll. BBB Accredited A+ badge on repeat.

When potential customers see that 15,000+ businesses bought this service and loved it, they stop asking "Does this work?" and start asking "Why haven't I done this yet?"

The psychology is simple: we trust crowd behavior. If that many people bought it and loved it, we assume it'll work for us too.

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Risk Aversion

In an online world brimming with BIG promises, it’s natural to wonder, "What if I pay but they don't actually publish my article?"
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​AnotherZero eliminates that fear with their 100% money-back guarantee.
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​The copy makes it crystal clear: If we can't get your business published in the outlet of your choice, you'll receive a full refund. No questions asked.
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​The copy makes it crystal clear: If we can't get your business published in the outlet of your choice, you'll receive a full refund. No questions asked.

Suddenly, there's zero risk. Businesses either get published in the major outlet of their choice, or they get their money back.
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When customers’ biggest fear is erased, saying "yes" becomes waaay easier.

🤔 Thinking About Your Business

AnotherZero has helped over 15,000 businesses stand out and build trust faster. But you don't need to sell media placements to apply their psychology-backed strategies.

Ask yourself…
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Q: What premium result can you deliver affordably?​
Look at what your competitors charge for results in your industry. Is there a way to deliver a similar outcome at a fraction of the price, perhaps by streamlining your process? When you make something premium feel accessible, you remove one of the largest buying barriers: budget.
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​Q: Are you using various forms of social proof?
​Don't just feature one testimonial on your website and call it a day. Layer your social proof, like using multiple success stories, ratings, awards, and recognizable logos. When doubt tries to creep in, social proof should be there to crush it at every turn.​
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​Q: Does buying from you feel risk-free?
​A money-back guarantee is one of the easiest ways to eliminate buyer anxiety. But if that’s not your jam, you can also offer free trials, satisfaction promises, or "if you're not happy, we'll make it right" policies. The goal? Make it feel impossible to make a bad decision.

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💥 The Short of It

In a world where everyone's screaming for attention, credibility isn’t optional. It can be the difference between being ignored and getting chosen.
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​AnotherZero knows that. But they also know most businesses can’t afford multi-thousand-dollar PR agencies.
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So they built an affordable solution that's helped over 15,000 businesses land major media placements they probably wouldn’t have been able to attain otherwise.
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Wanna get published in the media outlet of your choice *without* the agency price tag?
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​See how to build trust faster with AnotherZero >​
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​​Until next time, happy selling!

With ❤️ from Katelyn and Jordyn​

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