Get your mystery gift


Did you do it?

Did you complete all 6 lessons in this email challenge?

I wasn’t tracking you so I have no way of knowing if you did or not, but you said you were going to so I trust you.

As promised, I’ve got a little gift for you.

Actually, I've got TWO gifts for you 🎁 🎁

I'll reveal how I used pre-suasion on my super high-converting newsletter opt-in page...

AND I'll share a cheatsheet I use almost daily to inspire smarter marketing campaigns.

🎁 Exclusive Video Teardown of my Newsletter Opt-in Page

According to research from LeadPages, the average conversion rate for an email opt-in landing page is between 5% and 15%.

Successful pages tend to convert at around 20-25%. And the very cream of the crop achieves conversion rates of 30% or higher.

My original newsletter opt-in page converted at 79.65%—that's more than 16X the average.

I monetize my free newsletter through sponsorships, and this page has helped build an email list that's built my businesses that generate more than $1M a year.

Here's a short video walkthrough where I reveal all the brainy techniques I used to drive sign-ups.

I've never shared this video publicly before, so you're one of the first to learn these techniques 👀


🎁 Buyer Psychology Cheatsheet

I created a free Buyer Psychology Cheatsheet just for you.

Think of it as a quick reference guide summarizing several of the most powerful brainy concepts.

Each concept is mapped to the buyer's journey, as a helpful reminder of where it may be most effectively applied.

Whether you're working on a new marketing campaign, writing landing page copy, or crafting a tweet thread that you hope will go viral, this cheatsheet can help.

Make sure to put this somewhere handy where you can easily refer back to it when you’re feeling stuck.

I made mine the desktop image on my computer.

🔗 Get Your Free Cheatsheet

Use the links below to access the cheatsheets via Google Drive. It's a large file so it may take a few seconds to download.

Mac OS Desktop Wallpaper 👉 ​click here to download​

Windows OS Desktop Wallpaper 👉 ​click here to download​

PDF Version 👉 ​click here to download

Enjoy!


With ❤️ from Katelyn

Katelyn Bourgoin
Why We Buy 🧠
Helping 265,000 smart people learn buyer psychology

Advertise with us >
Follow me on
Twitter & LinkedIn

P.S. This is the final day of the Pre-sell Anything email challenge. Next time I show up in your inbox it will be to share our weekly newsletter.

Did you enjoy this challenge?

Hit reply and let me know what you thought!

If you enjoyed this free email series, you’ll love UNIGNORABLE. Join the waitlist to get first dibs (and specialty pricing) >

Why We Buy 🧠

Discover the hidden reasons why people buy. Join 73,000+ fans and become a smarter marketer 🧠

Read more from Why We Buy 🧠

Pre.S: This is the final day of the Pre-sell with Pre-suasion Challenge. If you haven’t already, make sure you read each email from the challenge to get your mystery prize 🎁 “The experience of unity is not about simple similarities... it's about shared identities." - Robert Cialdini Read time: 3.4 minutes Taylor Swift has some realllllllllllllly diehard fans…Her fans will camp out for 8 hours to get concert tickets or pay $2678 to a scalper for a ticket that originally cost $79.They’re also...

“The messenger is the message." - Robert Cialdini Read time: 2.4 minutes Who do you want to take fitness advice from?Somebody who is extremely overweight? Or someone with a six-pack?The answer is obvious. And there’s a lesson there…The persuasion level of a message is tied to its messenger.You’ll put more weight on business advice if it’s coming from someone who sold their company for $50 million.You’ll choose to learn how to grow an audience from somebody with 100,000+ followers.What’s the...

“The number one rule for salespeople is to get your customer to like you." - Robert Cialdini Read time: 2.2 minutes You’re clearly a smart, motivated person.You wouldn’t be opening this email course if you weren’t.But even if you’re the smartest person in the room, you may not be the most persuasive.Pre-suasion is about change.Changing who and what your audience pays attention to (through directing attention).Changing how they think about you and your brand (through linking).And most...