Read time: 2.2 minutes

You’re clearly a smart, motivated person.
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​You wouldn’t be opening this email course if you weren’t.
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But even if you’re the smartest person in the room, you may not be the most persuasive.
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​Pre-suasion is about change.
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​Changing who and what your audience pays attention to (through directing attention).
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Changing how they think about you and your brand (through linking).
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And most importantly… changing how they feel about you.
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​One of the most effective ways to pre-suade people to buy from you is first getting them to like you.
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​Amanda Natividad does this perfectly with her funny posts highlighting conversations with her mom.

And Sahil Bloom shares a lot of dad-themed content that makes him seem very likeable.

(Sahil may also have an unfair advantage when it comes to likeability because he was born with a face shape that’s scientifically-proven to be perceived as “trustworthy”. I won’t get into it now but I reveal why in UNIGNORABLE.)

Cialdini ranks likeability as one of the 6 main roads to change.

And most importantly, Cialdini explains how there are two ways to create feelings of likeability.

Let’s get into it…

🧠 The Science Behind Getting People to Like You

How do you get people to like you?
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​#1: Highlight your similarities.
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​Researchers showed waitresses how to mimic the verbal style of customers subtly. The goal was to see if customers would unconsciously feel like the waitress was similar to them and give a larger tip.
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The hypothesis was true. The waitresses doubled their tips by mimicking how their customers spoke.
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2: Compliment them.
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​Unassuming customers came into a hair salon for a haircut. The stylist asked the customer what haircut they’d like. After hearing their response, researchers told the stylists to respond, “any hairstyle would look good on you.”
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​Again, the hypothesis was true. The hairstylists increased tips by 37% when they complimented their customers.
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​You’re not trying to double your tips. You’re trying to double your sales.
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​Here’s how you can pre-suade more people to buy...

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​🤓 Pre-suasion in the Wild

What similarities do I have to my audience?
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​We’re all trying to grow businesses.
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And, after 15 years of entrepreneurship, today my business is growing very fast.
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But that doesn’t mean it’s easy or that I’ve got it all figured out. We all love to share our highlight reel online… the reality can feel a lot different.
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​I create likeability by sharing this similarity with my audience.

Neal O’Grady does this, too.
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​He shares his journey from unhealthy and broke to healthy and the founder of two 7-figure businesses.

Neal shows the similarity between himself and his audience, other business builders who decided to make a big change in their life.

(You know Neal’s my UNIGNORABLE co-creator, right? He’s also one of the genuinely nicest human beings I’ve ever met.)

Time to double-down on YOUR likeability factor that will pre-suade your audience to follow, and even one day buy from, you.

Let’s boost your likeability ⬇️

🎯 Today’s Pre-suasion Challenge

Step 1: Create a list of similar experiences you share with your ideal audience member.
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​Here are a few questions to get the gears turning:

• Did you struggle with a similar problem?
• Do you have similar goals?
• Do you live the same lifestyle?
• Are you reading the same content?
• Have you overcome similar challenges?

Answering these questions will help you come up with topics your audience can relate to. And when people are more like us, we like them more.
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Create content around these experiences so people can see your similarities and grow to like you just as much as they like your content.
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​Step 2: Invest time to interact with interesting people and share genuine compliments.
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​We all like being liked. And we like the people who like us.
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An expected and thoughtful compliment could make someone’s day (and make you instantly more likeable too).

💥 The Short of It

We don’t buy from people we don’t like.
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​(We also don’t follow them online).
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Being likeable is important. But there’s an equally important factor to consider if you want to pre-suade people to buy.
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What is it?
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The answer will be revealed in tomorrow’s lesson…

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With ❤️, from Katelyn​

Katelyn Bourgoin​ ​Why We Buy 🧠​ ​Helping 265,000 smart people learn buyer psychology ​ ​Advertise with us >​ Follow me on Twitter & LinkedIn​

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P.S. You can still join the waitlist and get first dibs when we launch the UNIGNORABLE self-guided course 👀

If you’re anything like I used to be, you probably have some reservations about joining.

You may be thinking stuff like:

“Building your personal brand is a total vanity project.”

Or…

“Serious entrepreneurs like me don’t have time for such foolishness. After all, I’m focused on building my company’s brand. Not my own.”

Does this sound familiar?

If it does, I’m going to tell you something you may not like:

Those are just excuses.

I know they’re excuses because I used to tell myself the same stories.

After 15 years as an entrepreneur, I finally got serious about building an audience 5 years ago.

That decision changed everything.

My personal brand fuels the growth of my businesses.

If I could go back in time and tell myself one piece of advice it would be this:

“Stop making excuses, Katelyn! You need to build an audience!!!”

And my advice to you?

It’s never too late to start.

(Susan learned that when she joined UNIGNORABLE after 10 years in business.)

And she's not the only one...

If you’re ready and you want help, Neal and I would love to invite you to join the UNIGNORABLE waitlist.
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Waitlisters will get the absolute BEST pricing (only $199) plus access to $479 (!!!) worth of special bonuses.